Finding Your Audience with Facebook Ads

Facebook has 2 billion monthly users, which makes it a top site for advertising your business. In addition to the ability to promote a post from your Facebook page, you also have the option of using pay per click advertising. But with so many people on Facebook, using it in different ways, how do you find your audience? Facebook ads offer numerous ways to target your adverts, making it easier to advertise to the right people and avoid annoying people who aren’t interested in your brand.

Know Who You’re Looking For

You can’t find your audience on Facebook unless you know who they are. You should already have a good understanding of your target market and demographics. However, if you’re just starting out or you think it’s time to take another look at your audience, you might want to do some research. Perhaps you might like to refine your understanding of your target market by creating buyer personas, which you can use to inform your advertising and marketing materials. Part of your research should involve which social media your target audience uses and how they use it too.

Finding Your Audience with Facebook Ads

Understand Who Uses Facebook

It’s worth remembering that Facebook ads aren’t suitable for every brand or product. Some people say it’s not ideal for advertising services, and you might struggle to find your audience if you’re looking for a particular demographic that isn’t big on using Facebook. A huge variety of people use Facebook, but that doesn’t mean it’s always the most suitable platform to advertise on. There are some important things to consider, such as that the majority of Facebook users are under 35, or that Facebook use drops off slightly as people earn more. This information can be found online in a few places, such as in the Social Media Update published by the Pew Research Center.

Finding Your Audience with Facebook Ads

Get to Grips with Facebook Targeting

Facebook allows you to target your ads, so that you can make sure you reach the right people. The targeting tools aren’t difficult to use, but you can always get someone more experienced to manage your ads for you. You have a number of ways to target your ads, which include:

  • Demographics
  • Interests
  • Behaviours

There’s a lot more you can do with Facebook ads targeting than you might expect, so it’s worth spending some time getting comfortable and familiar with your options. Explore the different targeting possibilities that are available so you know what’s possible.

Target Ads By Behavior

One of the most useful ways to target people on Facebook is by behaviour. While demographics and interests are helpful, you can refine your approach using behaviour-based targeting. This can be broken down in several categories, including consumer classification and digital activities. Within these, you will find even more options, such as which operating system and browser your audience uses. You can also serve ads to people who might have visited your page or website before.

Facebook could be a great place for you to advertise your brand. Just make sure you’re advertising to the right people by making use of the tools available.