Facebook ads are fantastic for making the most of social media. You can expand your reach on Facebook, boosting your brand and its visibility. Getting to grips with Facebook ads can take a while, but it’s worth it to reap the benefits of what Facebook has to offer. Whether you decide to manage your Facebook ads yourself or ask someone else to do it for you, one of the things that you should know about is Facebook pixel. You might have heard about it or it could be completely new to you, but it’s an important part of making the most of Facebook ads. The question is, what is it and what’s it for?
What Is Facebook Pixel?
A Facebook pixel is a code that you use to track conversions for your Facebook ads, optimize, improve ad targeting and remarket. You insert the code on your website so that Facebook can collect important data to help you do all of these things. Facebook pixel uses cookies to track users and how they behave on your site, so make sure you let visitors know that in line with GDPR.
Conversion Tracking
The great thing about digital marketing is that it’s much easier to track the performance of your campaigns, compared to some traditional marketing methods. A pixel code on your site means that you can track conversions from Facebook and measure how successful your ad campaigns are. This is essential if you want to make the most of your budget and ensure your ads are helping your sales. One great feature is that you can see if someone switches to a different device, which can be particularly useful with Facebook. You can see if people typically first click on one of your ads from a mobile device and then switch to desktop, or vice versa.
Remarketing to Previous Visitors
You’re sure to have visited a website, and then found that you see ads for that site after doing so. This is called remarketing, and allows site owners to show ads to people who have already been on your site. So if someone was previously browsing but left before buying anything or getting in touch, you can remind them of what you have to offer when they’re browsing Facebook.
Build Targeted Audiences
Using Facebook pixel, you can also build better audiences on Facebook. The code helps Facebook to collect information about the demographics of your audience and their interests. You can then create custom audiences that are similar to the types of people who visit your site, helping your advertising spend to go further and making your ads more effective.
If you’re using Facebook ads, Facebook pixel helps you to optimize your adverts. It’s easy to set up, buy you can ask your marketing manager to do it for you.
