Fostering a good relationship with your SEO agency is a key part of finding success with outsourcing. The agency you choose should be meeting you halfway, of course, but you can do a few things to make the most of the relationship and benefit your business. When you work with an agency, coordinating your SEO campaigns is different to the experience you get when you handle everything in house. However, you can still get excellent results, along with a host of other advantages, such as easier control over your marketing budget. Take a look at some of our advice for ensuring you and your agency get along famously.
Find a Good Match for Your Company
The first step of forming a good relationship with your SEO agency should be finding one that works for your business. You need to work with people who share values and a philosophy that align with yours. For first impressions, you should be able to find this information on their website. During a consultation or even a visit to their office, you can find out even more. Pay attention to how they communicate, whether you feel comfortable talking to them, and how well they understand your brand and your goals. You want to work with approachable people who know what they’re doing.
Cut Through the Jargon
When you don’t have a lot of knowledge of SEO, it can all seem like a foreign language. Even when you know the basics and understand some of the more technical aspects, you’re probably not an SEO expert. Your SEO agency should help you out by speaking your language, and being able to explain anything in a way that you understand. It helps if you can do your bit too. You definitely don’t need to learn everything there is to know about SEO, but understanding some of the basic terminology will help you save time and clear up a lot of confusion.
Allow Time to Communicate
One of the benefits of using an SEO agency is that you can leave most things pertaining to SEO to the agency you choose. However, that doesn’t mean that you can be entirely hands-off. You still need to make time to communicate with your agency, whether you do it through in-person meetings, phone calls and teleconferencing or emails. You should be able to give at least a few hours each month to discussing your SEO campaigns and catching up with the latest events.
Learn from Your Agency
Working with an SEO agency gives you an excellent opportunity to learn about the technical aspects of SEO. You might not know much to start with, but you can quickly pick up some useful knowledge that can help you in the future. There are several ways you might be able to learn from your SEO agency so you can grow your SEO skills. Ask questions if you want to understand something or explore it in more depth. They might also have some useful resources, such as a blog or newsletter that will help you continue to learn.
Both you and your SEO agency should make an effort to get the most out of your relationship. Good communication is essential for making it work.