earthspa
WaaS client
The ultimate wellness sanctuary
On the heels of a negative experience with past web designers, earthspa came to us looking for more than just a new website; they were searching for a come comprehensive rebrand. earthspa needed a reliable, friendly, and approachable team they could count on to be there every step of the way.
We listened close to their concerns and created a look and feel that was easy to navigate from the logo and color scheme to the style and layout.
Highlights
organic visitors
clicks on Google
The branding
Logo
Our goal was to reflect the brand’s ethos, a deep-rooted belief in the power of natural elements. Inspired by organic shapes, we created a graphic that recalls a leaf or a drop of water. By incorporating lines, the detail evokes a sense of roots or tree branches. The logo was meant to both work as a single graphic element and come together harmoniously to create a unique logotype.
Typeface
To create the logo, we used Hasterisco, a rounded sans-serif font that we took as inspiration to create the icon itself. Its rounded shapes suggest a soft playful character and echo the width of the lines in the graphic element. For the website and content, we used Lato Regular, an easy to read sans-serif font perfect for headers and small paragraphs.
Color scheme
To depart from the traditional use of green to depict natural products, we employed a more contemporary soft greyish blue tone evoking a sense of calm and tranquility. Working off this color and feeling, we utilized a soft scale of different blue tones across the website to emphasize a feeling of calm and purity.
Highlights
organic keyword
keywords