Project Taste

The client

Vintage inspired expierience

Project Taste is a high-end food & and beverage communications agency working with a broad selection of restaurants, caterers and chefs. They were referred to us by another happy MBJ client and needed a suitable platform to showcase their business to existing and prospective clients.

We worked in close contact with Project Taste to develop a new branding for the business that reflected their desire for an Art Deco inspired image. The end-result is a slick, new online presence that is striking and unique in its visual elements.

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The branding

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The logo

We created a logo for Project Taste that was inspired by Art Deco style and features a notable contemporary embrace. The common characteristics of this style have been rendered with fresh elements, balancing a warm yet professional look and feel.

The typeface

The logo combines a geometric sans serif, Neutraface, with a customised Didone typeface. Keeping the strong contrast between the thin and thick lines of this typeface taking out the serifs gives a nice modern twist to the overall look. For the website, we used Futura, a timeless sans serif which is one the most prominent typefaces of the Deco style with its geometric form.

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The colour scheme

Instead of using glittered colours which are common in the Deco style of the early 20th century, we combined a bright, warm red for a contemporary touch. We stuck to the use of bold primary colours by combining this vibrant red with a dark navy colour.

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