Place yourself in your ideal customer’s shoes and imagine you are searching for your business online and cannot find any trace of a web presence. In today’s modern and technologically advanced world, it is difficult to consider purchasing a product or service from a business that lacks an online presence. Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.”
Market yourself ahead of the competition: According to a recent study, a whopping 60% of small businesses in the UK don’t have a website. Allow your current customers and prospective clientele to get in touch with you easily. The site can be an elaborate platform or a simple explainer website, highlighting the key aspects of your business and opening the door of communication between your business and the public. A polished, user-friendly website will provide you with a competitive advantage.
Better customer service: Information about your business on a public platform and aspects to a website such as FAQ’s will save you time as a business owner and prospective customers will be able to answer their own questions. Provide information for your growing client bases. Even local companies and small businesses can benefit from maintaining an active and appealing web presence.
Gain valuable credibility: With over 2 billion people using the Internet nowadays, it is inevitable that your future customers will Google search your business’s name. Boost your site’s potential with regular SEO updates and maintenance. The first search result would be your business’ website, demonstrating that you are up to par with the basics of contemporary business models and particularly if your website is optimised for SEO.
Key to your PR strategy: Show off your specialities and allow your potential clients to understand the core of your business. Build your own professional portrait. A user-friendly website with clear branding is a PR tool in itself – investment in your web presence can change the way you do business forever.
Open 24/7: With a comprehensive website, your business will be a source of information for your customers around the clock. A well-rounded web presence including a detailed and itemized section can help your customers during off-hours.
The Reality of Managing Your Own Website
Time-Consuming: Creating and managing your own website is more than just making a pretty interface with some basic options. The technical expertise needed in order produce a website that will not only enhance your online presence and boost your company’s SEO, but will also drive your sales and ultimately, the success of your business.
Unprofessional Look: After spending endless hours following do-it-yourself guides to making your website, you may find that your end product will lack the professional and sleek look that you desired. The various pages, images, and text may not match from one part of the website to the other. The absence of customisation options and the difficulty of website management upkeep can be a major obstacle for business owners. It is important to keep in mind that the appearance of your website will critically impact the buying decisions of when a prospective customer discovers your online presence.
Lack of Technical Support: A website is a fantastic and essential part of a marketing and sales strategy, however, good quality, professional website management does necessitate a significant amount of support by technical professionals. There are various aspects of a website that could fall into disrepair that an experienced IT support team can assist with.
Possibility of Making Mistakes: On the surface, website management for a small business seems easy. It is a common misconception that basic HTML and CSS skills will successfully launch a website. The reality of taking the do-it-yourself route is the possibility of faulty buttons, dead links, thin pages, and much, much more. Moreover, a do-it-yourself approach will most likely not contain the details needed in order to create a user-friendly and mobile-responsive experience.
How Website as a Service Works
Business owners may find it more amenable to leave their website hosting needs to the professionals. Tech companies strive to provide website as a service (WaaS) to customers that cannot afford a designated IT department. The benefits of WaaS include a live responsive website that features key, inbuilt SEO techniques as well as strategies that will boost rankings in search engine result pages (SERPs). Other benefits include the integration of design and development, breaking down the usual obstacles and barriers involved. Another significant feature that is included in website management is the consistent maintenance and upkeep of your web presence. Overall, the assistance of an external IT partner will result in the sleek and professional website your business necessitates and more money in your pocket